SPENCER BURKE

As The "Next" Sunday Summit has come to a close, we want to continue the conversation with you and share some food for thought from our Director, Spencer Burke. In today's video, Spencer breaks down an example of how American Airlines has changed its company culture and initiatives to support its customers in today's world better. 

Just like American Airlines, faith leaders from around the country are wondering, with all of the changes the world is going through, how do we inspire loyalty, continually develop our purpose, and support our communities in the best way possible? 

"So the big question is, what happens when people don't come back to Sunday as the main organizing function? What happens when nobody flies with us on Sunday morning?"

Read the Transcript below: 

I use this metaphor to think about the "Next" Sunday.

I've flown American Airlines forever, and I'm a loyal customer. I have the little card, and for years what you've been able to do is use...